Discounts are a tool to incentivize users to purchase your product by giving them an attractive discounted deal.
To create discounts, head over to the Discounts page and click on [New Discount], after that you will see the create discount page.
Let's go through the fields:
Name: this field is for your own management purposes, it doesn't show up for your customers.
Code: this is the discount code you give to your customers. You can click the refresh icon on the right to generate a new one easily. Make sure it's unique.
Value/Value type: this is the value you want to discount by, pick either percentage or a fixed amount.
Expiration date: select an expiration date if you want your discount to end automatically.
Apply to products: select which products to apply the discount to, or select all.